I want to preface this post with that I am by no means an Apple hater. I own an iPhone that I am constantly glued to, and up until recently I owned a Macbook that I loved dearly.
That said however, I think Apple may have a flop on their hands at first glance with the iPad. Here are my thoughts:
First, let’s start off with the facts. Here are the iPad specs:
- .5 inches thin
- 1.5 lbs
- 9.7 inch IPS display
- Capacitive multitouch
- 1GHz proc Apple A4 chip (PA Semi!)
- 16GB, 32GB, 64GB
- 802.11n WiFi
- BT 2.1
- Compass
- 10 hrs battery life
- 1 month standby
At first glance, I can see the appeal. It’s bigger than an iPhone/iPod, has a pretty screen, and is relatively portable – but dig under the surface and you have a product that doesn’t really seem to have a realistic demographic.
Let’s start with current Apple customers with iPod Touches and iPhones. What’s the use of buying this product? My iPhone can do everything the iPad can, it’s more portable, has a camera, and along with my monthly AT&T service I can make calls and send texts. iPod Touch users, you can do all the same things the iPad can as well. This iPad is essentially a giant iPod Touch with optional 3G service – that will further slow down AT&T’s already struggling network.
It’s my understanding that this is meant to compete with all of those netbooks out there. Again, Apple missed the mark. Sure, you can surf the web, but beyond that what else are you going to do with it? I know, I hear you Kindle and Nook fans out there, you can read books and stuff on it – but a Nook is in color and far less costly. You can also store photos and music on there – again, I can do that on my iPhone that fits in my pocket. Finally, a lot of netbook users out there want their netbooks for two main reasons – web and basic office functions. iWorks? I’m sorry, you want to compete out there you need Microsoft Office. Most of the white collar industry out there still functions on PC’s and Microsoft Office programs – the traveling business community out there is not going to risk compatibility issues while they are on the road between Microsoft Word and iWorks Pages. And even if you were okay with that risk, how are you going to type it? A touch screen keyboard works well on a small device, anything bigger than that you need a physical keyboard to do any meaningful work that requires typing (And yes, I know, there is a keyboard dock for it- I’m about to get to that). Not to mention no multitasking like the iPhone/iPod Touch – meaning you can’t have Pages and Safari open simultaneously.
Perhaps the biggest problem for Apple – which is a common one – is pricing. I know you get what you pay for, but let’s break this down. You can get a relatively top of the line (by netbook standards) HP netbook for about $35o. Seems reasonable for a stripped down laptop that is meant to be used mostly for web and basic office uses – all packaged together in a nice smaller package. Well, here’s Apple’s pricing on the iPad:
I own a 16GB iPhone, with all of my Apps, music, videos, and photos, it’s nearly to capacity. To me, a 16GB iPad-meant-to-be-a-laptop-thing isn’t reasonable; you start adding other files, more videos (because “…the iPad is awesome for TV shows and Movies!”) you are going to burn through that 16 GB pretty damn fast. So let’s say you go for the 32GB (again, they make iPhones with this capacity) and you can live without the 3G -which would cost you an additional $30/month from AT&T – so you are at $600+. Okay, well that’s “only” $250 more than that HP netbook; but then you buy the iPad and decide to reasonably use it at home or to type anything significant, you need that keyboard dock, and you better believe for a touchscreen device like this you are going to want that case. Let’s say this all costs another -and I’m being generous here I think- $100; BAM! You’re more than double the price a netbook that would more than likely meet all your needs.
So who is this iPad meant for? There’s not enough there for a traveling business-type to feasably use it, it’s too expensive for someone who wants to buy something like this to just surf the web, and I don’t see any reason a college student could use one (and I know, I am one). There are little components to each of these demographics, but nothing substantial it seems to justify the costly price tag (a price tag that Apple laughably advertises on their site right now as an “unbelieveable price”); you get up to that 64GB+3G range and you may as well just drop the extra 200 bones to get a more reasonable and useful Macbook.
The iPad is a device that you can use to:
- Surf the web without Flash plugin
- Create “office” documents without a physical keyboard (stock) and risking compatibility issues with the more widely used Microsoft Office
- Store photos and videos
- Store music
- Download and read books
- Utilize the many App Store apps on a larger screen than your iPhone/iPod Touch
- Look up maps and directions – because using this thing in a car would be safe…
Does that sound like it’s worth the $500+ price tag?
I think the Kindle and the Nook are both great ideas and products – they are also ideas that are aimed at a specific market. The iPad feels too much like a shotgun blast at several different markets with little substance to back it up. There isn’t enough included to compete in the netbook market and it costs too much to compete in the e-reader market, so where does it fit? Had apple maybe just comeout with an e-reader like a Nook or Kindle that maybe did a little more to give it an edge but still keep the price tag under $400 Apple might have a product that makes sense.
I assure you, I’m not a tech snob, and the iPad looks… neat and will probably in some way revolutionize computers down the road and it’s impressive that we even live in a world where a product like this exists, but Apple missed a mark. I love my iPhone. I use it all the time: It’s my iPod when I’m at the gym, it’s my social network outlet while I’m at work, it’s my internet on the go, it’s my handheld gaming device when I’m bored, and it even had a Kindle application for books, and most importantly it fits in my pocket and only cost me $300. Ultimately, I think Apple fanboys are going to rush out and buy the iPad, but without a clear market to corner and a hefty pricetag, I think Apple may have a flop on their hands.