Well I can’t say I’m surprised, the Michael Bay produced version of our beloved childhood heroes did ok. It actually did pretty well for an August opening, enough for 4th all time. The turtles have been around longer than I’ve been alive so they have fans in multiple generations who are willing to shell out money to see them on the silver screen. The brothers are also very popular with kids so you get parents taking their little ones to a movie with characters they all love. Still the audience skewed older with 55% over 25 years old. With about $65 million for opening weekend it’ll make back it’s $125 million budget domestically and has already been promised a sequel.
- Teenage Mutant Ninja Turtles: $65,575,105 for the heroes in a half shell.
- Guardians of the Galaxy: Dropping 55% to $42,124,922 was enough for the best second week of the summer and is on par with other Marvel films recently.
- Into The Storm: “Kinda like Twister” didn’t do much at all opening weekend with $17,346,427.
- The Hundred-Foot Journey: Based on marketing alone I have no idea what this is about but it made $10,979,290.
- Lucy: With a 48% drop in week 3 “Lucy” is just shy of $100 million at $97,511,610 on a budget of $40 million.
Next week there is a bit of competition with “Let’s Be Cops” and “The Expendables 3” battling with the former coming out 2 days sooner. Also “The Giver” will be hitting theaters but marketing has been almost non-existent for that.
A quick note on budgets and dollar figures:
Films making back their budgets is a good sign, but that is just the money to film. It doesn’t include distribution and marketing. Marketing can cost as much as a film. That big Superbowl spot is spendy. So take that into account when judging a films success. Hitting $100 million isn’t the same as it once was.
All dollar amounts in the top 5 come from estimates based on ticket sales unless noted otherwise. Occasionally this article will be published when actual results come out, which is usually late Monday afternoon. For more about this and other ins and outs of movie tracking click here.