Box Office Report

Two new films opened over the weekend and one far and away destroyed the rest of the field. “Cinderella” earned almost $68 million, while the next closest film “Run All Night” earned a paltry $11 Million. Disney has been doling out live-action versions of some of it’s gems and “Cinderella” performed on par with the rest of the field. It also garnered good reviews to boot, you can read ours here

While Disney was winning the box office Liam Neeson was taking another bomb to the theaters. With another formulaic action flick staring Neeson, it took in less than half of last year’s “Non-Stop” and barely less than “A Walk Among the Tombstones.” It’s time for Neeson to pick another genre. 

Kingsman continued to perform well while “Focus” and “Chappie” both fell sharply. “Chappie” specifically took a very steep drop, almost 60%. 

Next week the second in the latest YA trilogy, “Insurgent” hits theaters to give “Cinderella” a run for her money. 

Rank   Title Studio Weekend Gross % Change     Total Gross   Week #
1   Cinderella (2015) BV $67,877,361       $67,877,361   1
2   Run All Night WB $11,012,305       $11,012,305   1
3   Kingsman: The Secret Service Fox $6,214,863 -25.2%       $107,388,101   5
4   Focus (2015) WB $5,739,006 -42.7%       $43,966,421   3
5   Chappie Sony $5,703,935 -57.3%       $23,316,696   2

 

A quick note on budgets and dollar figures:
Films making back their budgets is a good sign, but that is just the money to film. It doesn’t include distribution and marketing. Marketing can cost as much as a film. That big Superbowl spot is spendy. So take that into account when judging a film’s success. Hitting $100 million isn’t the same as it once was.

All dollar amounts in the top 5 come from estimates based on ticket sales unless noted otherwise. Occasionally this article will be published when actual results come out, which is usually late Monday afternoon. For more about this and other ins and outs of movie tracking click here.