The Super Bowl showed us some big budget movies to come but the box office was actually pretty slow this past weekend. “Ride Along” stayed at the top beating out “Frozen” by $3 million. Disney put out a sing-along version of “Frozen” that helped the ticket sales for the film that is in its 10th week. There were 2 new films opening, “That Awkward Moment” and “Labor Day.” Neither had much marketing behind them and only “That Awkward Moment” landed in the Top 5.
- Ride Along: $12.3 million and a total gross of $92.9 million.
- Frozen: I guess I should see this flick. Coming in at $9.3 million it actually gained 2% from the sing-along version.
- That Awkward Moment: $9 million on its opening weekend, on a budget of $8 that isn’t bad, it also won’t have a ton of marketing money to make up either. Still not a strong showing.
- The Nut Job: $7.6 million in its 3rd week pushed this film to the $50 million mark.
- Lone Survivor: $7.1 million for the war film knocked it over $100 million making it the 35th film of 2013 to do so.
Next weekend “The Lego Movie,” “The Monuments Men,” and “Vampire Academy” so we might get a decent weekend. I still expect “Frozen” in the Top 5.