THR has posted a pretty in-depth article looking into the DC portfolio and what they have to offer in the film and TV venues. DC is toting that they have a larger and more marketable portfolio than Marvel and that they have yet to make the mistake that Marvel did out of the gate of licensing out some of their major properties to seperate studios. Looks like the Marvel v. DC battle is moving into new arenas…
In contrast, DC arch-rival Marvel moved quickly in the wake of its successful “Iron Man” to stake out a series of release dates for a slew of movies, branding them as part of one big Marvel universe leading to “The Avengers,” which arrives in 2012.
But DC and Warners have taken a different approach, arguing that DC has a wider breadth of books than other comics companies. They insist their situation isn’t comparable to Marvel, which already has licensed out to other studios a number of its biggest titles: Spider-Man is housed at Sony, and X-Men and Fantastic Four are at Fox.
With fewer marquee superheroes, Marvel works like an animation studio: It only develops select projects and makes most of what it develops, while DC is managing a much larger portfolio.
Still, in the wake of “Dark Knight,” DC and Warners have made strategic moves in the superhero realm, including centralizing the way DC’s titles and characters are developed. In the past, Warners optioned a property, paying DC a fee comparable to what a property could command on the open market. But while the projects ostensibly were being developed under one roof, many were spread out over a host of producers, each with different visions for how to approach each adaptation.
You can check out the full read over at THR.